Art direction, branding, and logo design for Cement Gardens Music Festival.

Developed as a complete visual identity system, Cement Gardens was built around the idea of creating a world rather than simply promoting an event. Drawing from gothic aesthetics, underground culture, and contemporary typography, the branding was designed to feel immersive, ritualistic, and instantly recognizable.

The challenge was creating a cult-like sense of identity that could unite a diverse roster of artists while remaining distinct from traditional music festival branding. The result is a visual language that balances mystery, atmosphere, and clarity—creating something that feels less like a festival and more like a movement.