Merchandise design for Tupac retail collections.

Drawing from Tupac's enduring influence on music, culture, and style, the collection was designed to bridge the gap between legacy merchandise and contemporary fashion. Inspired by archival imagery and iconic moments throughout his career, the designs recontextualize familiar visuals through a modern lens.

The challenge was creating products that respected the significance of Tupac's legacy while avoiding the feeling of traditional commemorative merchandise. Through updated graphics, refined typography, and contemporary silhouettes, the collection introduces a new visual language that feels both timeless and relevant.